Author Archive: Jason Kintzler
Why Pinterest works for PitchEngine, but not other PR Tools and Services
Yesterday, we activated our Pinterest integration by adding the “pin-it” button to pitches. Because Pinterest grabs photos, we had to do some actual legwork to get the pitches to play nicely with or without images. Anyway, the integration got me thinking… Why Pinterest for PitchEngine? Pinterest is about content discovery and curation. I love the [...]
Want to see the future of PR? Here ya go…
My last post (A New Battle Emerges) about the future of public relations and content creation seriously struck a chord. For some, it came as a shocker – Journalists might actually replace me?! For others, it provided reassurance that they were on the right track. One of those savvy PR pros published a beautiful pitch [...]
A New Battle Emerges: Journalists v. PR Pros
Everyone in public relations or journalism knows it. It’s a love/hate relationship. In many cases, we make friends and contacts that mutually benefit each other’s careers. In other cases, we do what we gotta do to make our client or managing editor happy. Some PR pros are better than others, while some journalists are easier [...]
Video: Interview with Backstage Business
This week, I sat down via Skype with John Lucchetti of Backstage Business – A Behind the Scenes Community for Digital Media Entrepreneurs. Here’s what we discussed: http://backstagebiz.com/2011/12/online-pr-with-pitchengine-ceo-jason-kintzler/
The “Magic” Behind PR Wire Distribution
PR Wire Distribution is Magic I get asked all of the time about my thoughts on PR distribution. My answer is usually this: If you think you need to distribute your story to journalists, first, consider your goals. The music industry used to rely solely on record labels for distribution. Then, artists and consumers realized [...]
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