CNN Stops Using AP Content

Are You Still Spending Money on Wire Services?
It’s been happening for the past few years, but finally a large news organization had the courage to do it. For decades, the Associated Press was the premier vehicle for news distribution. It was the quickest way to “simultaneously” distribute information to news outlets. PR wire services like PR Newswire, Business Wire, Marketwire and PRWeb all rely the AP to distribute their customer’s press releases. They have to pay to do this, which means you pay the wire services to do it as well (with markup). Now that news outlets have been dropping the AP, how does this change your outlook on the future of press release distribution? Is it still worth a minimum of $200 per press release to send text and an image through the wire?

Just as music distribution came to a screeching halt, so too will press release distribution. Musicians (and brands) don’t need to rely on someone else to do the distributing – they just need a platform to do it from. The new PitchEngine launches next month.

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Tags: associated press, business wire, cnn, marketwire, pitchengine, prnewswire, prweb

Category: Posts