IMS09: Boston Bound

Meeting Gary Vaynerchuk at IMS09 in Boston. photo: Derek Wilmot. www.derekwilmot.com.

Last week, I traveled to Boston to speak on the PR 2.0 panel at Chris Brogan’s InBound Marketing Summit IMS09. It was a very impressive event put on by Brogan, Justin Levy and their great team. By the nature of the name, “InBound Marketing Summit,” I expected the attendees to be largely made up of SEO and marketing types, but was surprised by the amount of public relations professionals there.

All in all, it was a social media savvy crowd that was extremely engaged. For me, the event kicked off at the Awareness Party (#GVAWARE) where I was fortunate to meet many friends in person for the first time. From Jason Falls and Deirdre Breakenridge to our own Brian Solis, IMS was full of PR thought-leaders who are all eager to take this ball forward.

Brian Solis and Jason Kintzler at the PitchEngine Tweetup #IMS09. photo: Derek Wilmot. www.derekwilmot.com.

While I love being here in Wyoming, getting out of the office and out from behind the laptop is critical. Business is still about relationships, and those are always better cultivated in person. Perhaps more importantly, I received an enormous amount of support and validation from some of the smartest people in new media.

Reading supportive tweets from pitchengine users is one thing, but hearing it from our industry’s best minds is icing on the cake. For those of you who took the time to chat,  I want to say thanks. It’s reassuring to see how enthusiastic people are about where this social media train is headed. See you at BlogWorld!

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