Recent Posts
Venture Capital Funding Shouldn’t Be A Barometer of Success in Tech
Is success in tech really all about how much VC funding you can get? Just a few years ago, I was an entrepreneurial sponge. I just couldn’t get enough Fast Company or Inc. Magazine. I’d read every issue cover-to-cover squeezing out all the inspiration I could from the stories of “successful” entrepreneurs. As my determination [...]
12 Signs Your PR Needs An Intervention
Sometimes it takes more than a webinar or a whitepaper to get the point across. If you (or your boss) identify with any of these, it might be time for a healthy dose of reality. Does the sound like your PR firm? Email me - I have a long list of savvy, scrappy agencies and PR pros [...]
How My Facebook Post Went National
Image is screen capture from CNN.com Last Tuesday, I received an email from a relative who used to work and live in West Yellowstone, MT – the West entrance to Yellowstone National Park. The email included a short note about an image that a park visitor had taken last Spring. The image, showed a tattered [...]
Consumer-Facing PR Means Business
Thanks to decades of “push-button distribution,” much of the public relations industry has become oblivious to the end goal of connecting brands with their consumers. Well, it’s time to fill up our hands with a pool of ice cold water and splash it in our sleepy faces. It’s not Facebook or Twitter disrupting the “push” [...]
From PR Squared: SMR: EVOLUTION
I was asked to provide a guest blog post about the “State of the Social Media Release” for my friend, Todd Defren of Shift Communications. Of course, I jumped at the chance to dispel some myths and share our vision for the future of press releases and this wacky PR industry.Here’s an excerpt and a [...]
Recent Comments