Comments on: Retire the Wire? PR Goes Unplugged.

By: Don Martelli

Don Martelli — Mon, 19 Apr 2010 23:47:55 +0000

Wire services are toast. I never recommend them. I reco pitchengine. lol.

By: Jason Kintzler

Jason Kintzler — Sat, 17 Apr 2010 14:22:14 +0000

@JGoldsborough @Aaron So funny – I was actually going to start out with a Nirvana metaphor. Changing the mindset isn’t easy, I don’t think you necessarily have to be the ‘convincer’. We’re working with a handful of Fortune 100 companies who will be taking the plunge similar to Google (one of them probably puts out more press releases on the wire than anyone). The change has to happen through adoption.Nirvana puts out “MTV Unplugged” and succeeds, then other bands (brands) will too. @Des Brian Solis is always ahead of his time…He’s already thought of where I’m going to eat dinner tomorrow night.

By: Aaron Perlut

Aaron Perlut — Sat, 17 Apr 2010 13:45:03 +0000

@JGoldsborough …. Amen brother. When counseling 50-plus-year-old white males, it is so freaking hard to convince them that a placement in Fortune or the Wall Street Journal may pale in comparison to having your brand engaged with in a meaningful way in social forums. Thanks for bringing back some bad memories.

By: JGoldsborough

JGoldsborough — Sat, 17 Apr 2010 13:37:47 +0000

Wow, you just reminded me of Nirvana Unplugged. I played that album about 9 million times when I was in high school .While I think you’ve got something here, what I continue to find interesting in my corporate, and now agency, experience is just how hard it is and how long it takes to change the mindset of most company leaders. For instance, you can share the budget and reach benefits of social media in some cases as a partner or replacement tactic to TV advertising. But a CMO who regularly decides how to spend that $7 million on the next ad isn’t going to just change the way he/she does his/her job and reallocate that kind of money lightly. Convincing takes a while.That said, I could see CFOs taking a similar stance and being set in their traditional, “I-know-this-method-is-compliant” ways. What are your thoughts on the best way to convince decision makers that a wholesale change like this is ok and actually makes sense for the business? I’m guessing the difference in cost is a good place to start, right? Other thoughts?@jgoldsborough

By: Anonymous

Anonymous — Sat, 17 Apr 2010 08:11:38 +0000

Some interesting history on this from Brian Solis’ post on Techcrunch in 2008 http://techcrunch.com/2008/07/31/sec-to-recognize-corporate-blogs-as-public-d... – and the comments there, not all agreeing! and Jonathan Schwartz in 2006 on his then blog at Sun http://blogs.sun.com/jonathan/entry/one_small_step_for_the