Tag: featured
A New Battle Emerges: Journalists v. PR Pros
Everyone in public relations or journalism knows it. It’s a love/hate relationship. In many cases, we make friends and contacts that mutually benefit each other’s careers. In other cases, we do what we gotta do to make our client or managing editor happy. Some PR pros are better than others, while some journalists are easier [...]
The “Magic” Behind PR Wire Distribution
PR Wire Distribution is Magic I get asked all of the time about my thoughts on PR distribution. My answer is usually this: If you think you need to distribute your story to journalists, first, consider your goals. The music industry used to rely solely on record labels for distribution. Then, artists and consumers realized [...]
Conversational Writing, Brand Journalism: The New PR
I’ve been a vocal proponent for steering PR pros away from using the standard, AP-style press release exclusively. I think good writing is still critical, but the stale template makes us lazy as communicators. When we set out to build PitchEngine back in 2007, one of the fundamental questions we had to answer was about [...]
How My Facebook Post Went National
Image is screen capture from CNN.com Last Tuesday, I received an email from a relative who used to work and live in West Yellowstone, MT – the West entrance to Yellowstone National Park. The email included a short note about an image that a park visitor had taken last Spring. The image, showed a tattered [...]
5 Ways To Kill The Press Release
I’ve waited almost two years to pull the trigger on a post about the death of the traditional press release. Why? Because for the longest time, I thought it was just hype. Now that I’ve made the rounds speaking at PR, marketing and journalism events and conferences I am convinced – it’s time to face [...]
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