Tag: pitchengine

12 Signs Your PR Needs An Intervention

12 Signs Your PR Needs An Intervention

| November 6, 2010 | 1 Comment

Sometimes it takes more than a webinar or a whitepaper to get the point across. If you (or your boss) identify with any of these, it might be time for a healthy dose of reality. Does the sound like your PR firm? Email me - I have a long list of savvy, scrappy agencies and PR pros [...]

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CNN Stops Using AP Content

CNN Stops Using AP Content

| June 22, 2010 | 0 Comments

Are You Still Spending Money on Wire Services?It’s been happening for the past few years, but finally a large news organization had the courage to do it. For decades, the Associated Press was the premier vehicle for news distribution. It was the quickest way to “simultaneously” distribute information to news outlets. PR wire services like [...]

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Evolving the SMR and Ending “Word Doc PR”

| June 3, 2010 | 10 Comments

I’m not shy about proclaiming PitchEngine as a critical player in the adoption of the Social Media Release (SMR). But it’s also been our success that has led to the cannibalization of the SMR. Every PR service claims to offer their own version, but as our most experienced users understand, there is no genuine comparison. [...]

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We Need a Leader

We Need a Leader

| April 10, 2010 | 11 Comments

photo by Laura Gainor I had a great time at Marquette University this past week, speaking to about 300 people as part of the PR + Social Media Summit put on by Comet Branding in Milwaukee. The twitter stream during my presentation was incredible and once again demonstrated to me that people are ripe for [...]

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5 Ways To Kill The Press Release

5 Ways To Kill The Press Release

| April 6, 2010 | 24 Comments

I’ve waited almost two years to pull the trigger on a post about the death of the traditional press release. Why? Because for the longest time, I thought it was just hype. Now that I’ve made the rounds speaking at PR, marketing and journalism events and conferences I am convinced – it’s time to face [...]

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