Tag: SMR

Evolving the SMR and Ending “Word Doc PR”

Jason Kintzler | June 3, 2010 | 10 Comments

I’m not shy about proclaiming PitchEngine as a critical player in the adoption of the Social Media Release (SMR). But it’s also been our success that has led to the cannibalization of the SMR. Every PR service claims to offer their own version, but as our most experienced users understand, there is no genuine comparison. [...]

5 Ways To Kill The Press Release

Jason Kintzler | April 6, 2010 | 24 Comments

I’ve waited almost two years to pull the trigger on a post about the death of the traditional press release. Why? Because for the longest time, I thought it was just hype. Now that I’ve made the rounds speaking at PR, marketing and journalism events and conferences I am convinced – it’s time to face [...]

Tag: SMR

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