Want to see the future of PR? Here ya go…

My last post (A New Battle Emerges) about the future of public relations and content creation seriously struck a chord. For some, it came as a shocker – Journalists might actually replace me?! For others, it provided reassurance that they were on the right track.

One of those savvy PR pros published a beautiful pitch this week that exemplifies exactly what I’ve been getting at – throw out what you know about press release templates, wire distribution and weak-sauce efforts and shake what your mamma gave you. Exercise your writing chops and create something great.

In this case, ironically, Dogfish Head’s Justin Williams happens to be a former journalist and he knows how to tell a story. Click the image to read the full pitch.

So, as Google continues to crack down on third-party sites with duplicate content and put the squeeze on SEO platforms, it’s high-time you start focusing on content, not distribution.

Foster and cultivate your own, home-grown networks and start being a publisher. The sooner you transform your mad press release writing skills into something more consumer (or customer)-facing, the longer you’ll be relevant.

Just sayin’.

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